Local business

Black-and-white point-and-shoot photograph of a bearded baker in a canvas apron over a hoodie kneading sourdough on a flour-dusted bench in a small bakery, 2007, with a cooling rack of four round loaves glowing in translucent hot magenta behind him.
Case study Local business

LOCAL BUSINESS, BUILT TO LAST

June 24, 2026

Wide black-and-white point-and-shoot interior of a 1993 independent record store. Five people browse and talk across three depth planes — a woman flips through records in the foreground, the owner chats with a customer at the counter mid-frame, two more browsers recede into the back of the shop. A cluster of vinyl record spines in the foreground bin glows with a translucent acid-green (#A8FF00) highlighter wash, the only color in the frame.
Personal branding Local business

People Want to Buy From You, Not Your Logo

August 10, 2026

Wide black-and-white 35mm snapshot of a cluttered 1997 plumbing supply shop interior: a woman writes on a clipboard at the counter in the foreground, a young worker mid-frame hoists a coil of copper pipe — washed in a translucent hot-magenta highlight — toward a customer pointing at the pegboard wall, while an older man browses shelves alone in the background.
Niche marketing Local business

You’re not for everyone

August 22, 2026

Wide black-and-white point-and-shoot photo inside a busy independent coffee roastery and café in 2013: a barista pulls espresso behind a long counter while customers wait, chat, and scroll phones; a row of small burlap coffee-sample bags on the lower shelf glows with a translucent acid-green wash, the only color in the frame.
Local business Why local

The Future is Local

June 23, 2026

Wide black-and-white interior of a small 1993 hardware store: four people at different depths go about their work among shelves of paint cans and fasteners, a manual credit-card imprinter on the counter, a hot-magenta-tinted pegboard of bolt bags on the left wall.
Local business Why local

The Local Foundation

June 24, 2026

Black-and-white point-and-shoot photo of a young woman behind the counter of an independent record store in 2004, pressing a price sticker onto a used CD sleeve, with a coiled receipt-printer paper roll tinted in acid green on the counter in front of her.
Local business Money

The Money Case for Going Local

June 24, 2026